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What got picked.
The five design axes and their winning directions. Each section below shows all three options that were considered, with the locked pick marked.
Locked
colors: A · type: A · buttons: A · cards: B · voice: A
See the locked kit applied in full at /brand-kit/.
1 · Color
Each direction redefines the gold + ink relationship and the surface tone. All three are derived from the existing logo — no full rebrands.
A · Logo-true (current)
✓ LockedBrand gold pulled directly from Final Logo.ai. Vivid, friendly, high-saturation. Best when used sparingly on CTAs and accents.
gold
-70
-40
-15
surf
ink
-70
-40
-15
-5
gold #FBB116 · ink #444342
surface #FFFFFF · muted #FAFAF9
B · Deeper amber
Slightly more saturated, slightly darker gold. Reads more "premium financial" — closer to Stripe-Wealthfront end of the spectrum. Easier on light surfaces.
gold
-70
-40
-15
surf
ink
-70
-40
-15
-5
gold #D89200 · ink #3B3A39
surface #FFFFFF · muted #FAF7F1
C · Brighter goldenrod
Higher value, friendlier, more approachable. Reads slightly playful — Cred-leaning. Works well on cream surfaces.
gold
-70
-40
-15
surf
ink
-70
-40
-15
-5
gold #FFC83D · ink #2A2928
surface #FFFCF5 · muted #FAF6E8
2 · Typography
Body is always Inter. Three options for display headlines.
A · Inter + Instrument Serif (current)
✓ LockedGeometric sans for UI, editorial serif for display headlines. Strong contrast. Confident, slightly bookish.
Display
The new way to sign.
H2 / Section
Built for modern teams.
Body
AccordSign is fast, affordable, and compliant. Pay only for what you use — ₹40 per document, no monthly minimums, Aadhaar eSign included.
display: Instrument Serif · body: Inter
B · Inter + Fraunces
Warmer, more humanist serif for display. Feels more crafted, more "people who care about contracts". Slightly less austere.
Display
The new way to sign.
H2 / Section
Built for modern teams.
Body
AccordSign is fast, affordable, and compliant. Pay only for what you use — ₹40 per document, no monthly minimums, Aadhaar eSign included.
display: Fraunces · body: Inter
C · Inter only
No serif. Pure modern SaaS — Linear / Vercel territory. Loses some humanity, gains some "obviously a tech product" signaling.
Display
The new way to sign.
H2 / Section
Built for modern teams.
Body
AccordSign is fast, affordable, and compliant. Pay only for what you use — ₹40 per document, no monthly minimums, Aadhaar eSign included.
display: Inter · body: Inter
3 · Button shape
Corner radius is one of the most personality-shaping decisions on the entire site. Same content, three radii.
A · 6px rounded (current)
✓ LockedThe "default modern SaaS" — neither sharp nor pillowy. Reads neutral-confident.
Primary (ink)
Start your free trialPrimary (brand)
Send your first envelopeSecondary (outline)
See pricingGhost / link
Talk to sales →
radius 0.375rem · padding 0.5rem 1rem
B · 2px sharp
Almost square. Reads "serious", "engineering-grade", "we make contracts" — Razorpay Dashboard, Stripe API docs.
Primary (ink)
Start your free trialPrimary (brand)
Send your first envelopeSecondary (outline)
See pricingGhost / link
Talk to sales →
radius 0.125rem · padding 0.5rem 1rem
C · 10px rounded
Soft, approachable, modern-friendly. Cred-leaning. Reads more consumer than B2B.
Primary (ink)
Start your free trialPrimary (brand)
Send your first envelopeSecondary (outline)
See pricingGhost / link
Talk to sales →
radius 0.625rem · padding 0.625rem 1.25rem
4 · Card style
Same content, three elevation strategies.
A · Flat + border
Visible 1px border, no shadow. Reads architectural, document-like.
Pay-as-you-go
₹40 per document
No subscription. No seat minimums. Aadhaar eSign included.
B · Border + soft shadow
✓ LockedSubtle lift. Reads tactile, app-like. Better for clickable cards — Figma-derived feature/pricing/persona cards.
Pay-as-you-go
₹40 per document
No subscription. No seat minimums. Aadhaar eSign included.
C · Borderless with shadow
No border, soft shadow only. Reads floaty, magazine-like. Best on muted/cream surface.
Pay-as-you-go
₹40 per document
No subscription. No seat minimums. Aadhaar eSign included.
5 · Voice & tone
The way every line of copy on every page will read. Same three messages, three voices.
A · Razorpay-direct (current)
✓ Locked- Sign in 30 seconds. No account needed.
- ₹40 per document. Pay as you sign.
- Aadhaar eSign for India. ESIGN-ready for the US.
Short, declarative. Numbers and product mechanics over emotion.
B · Stripe-editorial
- The fastest way to sign a contract in India is also the most legally robust.
- Build signing into your workflow. Pay only for what you send.
- A complete e-signature platform that respects how Indian businesses actually work.
Longer sentences, more confident framing. Treats the reader as a thoughtful buyer.
C · Cred-playful
- Sign documents. Get on with your day.
- No subscriptions. No PowerPoints. Just signatures.
- The DocuSign your CFO won’t question.
Wry, slightly cheeky. Treats the reader as someone tired of enterprise software.
Next
Brand kit locked. Homepage build is next.
Locked combination is applied across /brand-kit/. Once you approve, I'll rebuild the homepage in Astro using the Figma's content structure (iPad hero, 4-step "Sign in minutes", feature comparison, persona cards, closing CTA) in the locked gold + ink palette — replacing the Figma's blue with our actual brand colors, fixing the pricing/compliance issues, and dropping the Storyset 3D characters.
Found something on this page that should be different? Tell me which axis + which option you'd flip to, and I'll update the lock.